Ownership

Adam Hava Travel Inc. was incorporated on May 4th, 2024. The parent company owns 100% of the Canadian entity.

Location

Adam Hava Travel Inc. will commence its operations at its initial office at 92 Caplan Ave, Barrie, Ontario, which will function as the central hub for its initial market outreach in Canada. The official lease agreement is accessible and appended to the documents for reference.

Company location in Barrie, Ontario

The company’s go-to-market (GTM) strategy is designed to establish a strong foothold in the Canadian market by engaging closely with the local community and

leveraging strategic geographical advantages. The company will initially focus on building relationships with eco-tourism operators and travel agencies in and around Barrie, Ontario, where its office is located. This will involve personalized outreach and digital marketing campaigns that are specifically designed to appeal to local businesses.

To further raise its profile, Adam Hava Travel Inc. plans to participate actively in regional tourism trade shows and networking events. These events provide valuable opportunities for face-to-face interactions, allowing the company to build brand awareness and form strategic alliances.

The proximity of Barrie to major tourism hubs like Toronto will be utilized to expand the company’s reach into larger markets. This aspect of the strategy aims to tap into a broader audience, extending the company’s influence and operations beyond its immediate local area into the wider Canadian tourism industry.

Furthermore, the company emphasizes direct and efficient communication with its business clients, utilizing phone, email, and dedicated online platforms to cater to the varied communication needs within the tourism and eco-tourism sectors. Understanding the critical nature of timely support in these industries, the company will form a specialized client service team adept in delivering technology solutions for tour management, creating eco-friendly travel packages, and offering business intelligence tools. The company’s website will also feature a detailed FAQ section

and a streamlined contact form, designed to provide quick and easy access for businesses seeking information or assistance.

Why Canada

The parent company has done extensive market research prior to choosing Ontario and Canada for its expansion plan. This decision was guided based on the following factors:

Rich Tourism Infrastructure

Ontario is home to a wealth of natural and cultural attractions, including Niagara Falls, Algonquin Provincial Park, and vibrant cities like Toronto and Ottawa. Despite recent challenges, Toronto’s tourism industry is on a recovery trajectory, with spending reaching $7 billion last year, surpassing pre-pandemic levels. This recovery, primarily driven by domestic visitors, provides a ready market for Adam Hava Travel Inc.’s innovative tourism technology solutions and eco-tourism services, as the city continues to attract millions of visitors annually.³

Diverse and Skilled Workforce

Ontario’s diverse population is not only a market advantage but also a talent advantage. The province’s educational institutions and multicultural environment foster a skilled workforce proficient in multiple languages and versed in various cultural nuances. This means access to employees who can offer multilingual

³ (CBC News, 2024)

support and possess a global perspective, which is essential for a company serving an international clientele in the tourism sector.

Supportive Business Environment

Known for its proactive approach to fostering innovation and entrepreneurship, Ontario offers a wide range of resources and incentives designed to support businesses, especially those contributing to sustainable development and technological advancements. The region boasts a competitive tax landscape, access to funding and grants for research and development in clean technologies, and a network of innovation hubs and incubators that facilitate collaboration and growth. Additionally, the government’s commitment to trade and investment policies provides an open and dynamic market for new businesses to thrive. This supportive business ecosystem reduces entry barriers for the subsidiary and aligns with its growth objectives.

Rich Cultural and Environmental Diversity

Ontario’s diverse landscapes and cultural heritage offer unique opportunities for developing and testing eco-tourism services. The varied settings from urban centers to natural landscapes allow Adam Hava Travel Inc. to tailor and refine eco-friendly tourism packages that can be marketed globally, setting the subsidiary apart from competitors.

Company Objective and Mission

Adam Hava Travel Inc.’s Core Objectives

• Enhance operational efficiency for local tour operators through advanced technology solutions.
• Expand market reach and visibility for local tourism businesses both domestically and internationally.
• Promote and implement sustainable tourism practices across the industry.

• Foster meaningful partnerships with key stakeholders in the tourism and hospitality sectors.
• Drive innovation in the tourism technology space through continuous research and development.
• Secure a competitive advantage by adopting the latest technological innovations and trends.
• Invest in employee development to foster a skilled workforce committed to excellence and innovation.
• Implement robust cybersecurity measures to protect customer data and company information.

Mission Statement: To empower Canadian tour operators with innovative technology solutions that enhance their operational efficiency, expand their market reach, and ensure sustainable tourism practices, while delivering exceptional customer experiences.

Vision Statement: To be the global leader in tourism technology, revolutionizing the industry by pioneering integrated, sustainable solutions that connect cultures and enrich travel experiences for all.

Opportunities in the Market

Growing Demand for Eco-Tourism: Canada’s rich natural landscapes and increasing traveller interest in sustainable travel provide a significant opportunity for Adam Hava Travel Inc. to capitalize on its eco-tourism consulting services. The company can help local operators develop eco-friendly packages and practices that attract eco-conscious tourists.

Partnerships with Indigenous and Local Communities: Canada’s emphasis on cultural preservation and authentic experiences aligns with the company’s capabilities in developing tours that respect and highlight Indigenous and local cultures. Collaborating with these communities to create sustainable, culturally enriched travel options will set Adam Hava Travel Inc. apart in the Canadian market.

Multicultural and Multilingual Needs: Canada’s diverse cultural landscape requires tourism services that cater to multiple languages and cultural nuances. The company can leverage its technology to provide multilingual content creation and culturally adaptive marketing strategies, helping operators attract and satisfy a broader demographic.

Integration with Global Markets: Given Canada’s strategic location and strong ties to both American and European markets, Adam Hava Travel Inc. has the opportunity to serve as a bridge for Canadian tourism operators looking to expand internationally. Its platforms can facilitate easier entry into these markets through global distribution systems and partnerships.

Investment

The parent company has committed to an investment of $565,000 to facilitate Adam Hava Travel Inc.’s initial startup costs. This investment has already been transferred to the Canadian entity’s bank account, ensuring immediate financial readiness and will be allocated toward the following initial expenses:

• Lease and setup of office space in Barrie, including furniture, equipment, and secure IT infrastructure for software development and customer support.

• Development and enhancement of proprietary software platforms, such as a comprehensive tour management system and business intelligence tools

• Hiring and comprehensive training of IT specialists, project managers, customer service representatives, and marketing professionals, with a focus on technical skills and sustainable tourism practices.

• Targeted marketing campaigns to build brand presence in Barrie and across

key Canadian markets, employing both digital and traditional marketing strategies, and funds for attending trade shows and forming partnerships.

• Compliance with Canadian business and data protection laws, obtaining necessary industry-specific certifications to enhance credibility.

• A contingency fund has also been set aside to address unforeseen expenses or challenges during the startup phase.

Importantly, all funds for this venture have been sourced from the parent company’s corporate reserves, without the need for external financing. Verifiable documentation confirming the availability of these funds in the subsidiary’s bank account is available for review.

Significant Benefits to Canada

Establishing the company’s Canadian subsidiary will provide significant economic and cultural benefits to Canada and Canadian communities:

Job Creation

The establishment of the subsidiary in Barrie is poised to directly create a variety of specialized jobs in the area. These jobs will range across multiple levels, including technology specialists, customer service representatives, marketing professionals, and administrative roles. By hiring locally, Adam Hava Travel Inc. will contribute to

reducing unemployment rates in the region and boosting the local economy. The influx of new employees will also likely stimulate growth in other local businesses such as retail, restaurants, and services, enhancing the overall economic health of the community.

Investment by the Parent Company

The parent company’s initial investment of $565,000 into its Canadian subsidiary serves as a substantial economic stimulus for Barrie and the surrounding areas. This significant injection of capital not only facilitates the setup and operation of the subsidiary but also positions Barrie as an attractive destination for further investments, particularly in the technology and tourism sectors. The presence of a new, innovative player in the market can attract other companies and investors who see the potential for growth in the region, potentially leading to a cascade of economic activities and opportunities.

Empowering Canadian Tour Operators

The company provides local tour operators in Canada with a suite of specialized technology tools designed to enhance their global competitiveness. The platform includes features such as real-time booking management systems, data analytics for optimizing marketing strategies, and automated tools for content distribution across various online channels. By utilizing these specific technologies, operators can streamline their operations, effectively manage their customer interactions, and expand their market reach. This support not only boosts their business potential but

also strengthens the broader tourism ecosystem in Canada, making it more dynamic and competitive on an international scale.

Advocating for Eco-Tourism

In today’s travel landscape, heightened consumer interest in environmentally responsible travel is reshaping the tourism industry. The company’s consulting services are tailored to meet this demand by integrating sustainable travel solutions that appeal to global and national travellers. The subsidiary collaborates with local operators to develop travel packages that protect the environment and promote conservation. This strategic focus not only safeguards Canada’s natural heritage but also positions the country as a desirable destination for travellers prioritizing minimal ecological impact. By aligning its operations with sustainable practices, Adam Hava Travel Inc. enhances Canada’s profile as a leader in environmental preservation, drawing eco-conscious tourists and supporting the growth of the green travel market.

Showcasing Canada’s Rich Indigenous Culture and Communities

Through its partnerships with Indigenous communities, Adam Hava Travel Inc. aims to create authentic and respectful tourism experiences. These collaborations are designed to ensure that the portrayal and participation of Indigenous cultures in tourism are led by the communities themselves, thereby fostering respectful representation and economic benefits directly to the communities involved. Such initiatives are crucial for fostering cultural exchange and understanding, contributing to a more inclusive and culturally rich Canadian tourism landscape.

Corporate Social Responsibility Initiatives

Adam Hava Travel Inc. is committed to integrating Corporate Social Responsibility (CSR) into its business model specifically by focusing on sustainability and community engagement. Initiatives could include sponsoring local environmental clean-up projects, supporting local youth training programs in technology and tourism, and participating in community development programs. These CSR activities will not only help build a positive brand image but also contribute to the social and environmental well-being of the Canadian communities in which the company operates.

Tax Benefits

The establishment of Adam Hava Travel Inc. in Canada will significantly benefit the country’s economy through increased tax revenues. As a corporate entity, Adam Hava Travel Inc. will be subject to various taxes, including corporate income tax, payroll tax, and potentially property tax, all of which contribute to federal, provincial, and local government funds. These tax payments are essential for financing public services and infrastructure projects across Canada.

Adam Hava Travel Inc.’s corporate income tax payments, derived from its profits, will enhance both federal and provincial budgets, supporting critical public expenditures such as healthcare, education, infrastructure development, and social welfare programs.

Moreover, the company’s job creation efforts will reduce unemployment and increase income and payroll tax collections. Employee income taxes directly augment government revenues, while payroll taxes fund vital programs like the Canada Pension Plan and Employment Insurance. This comprehensive financial contribution will positively impact Canada’s economic landscape, promoting growth and sustainability.

Enhanced Competition

By introducing innovative technology solutions and leveraging global best practices, Adam Hava Travel Inc. sets new industry standards, compelling local operators and travel agencies to elevate their offerings. This leads to improvements in service efficiency, customer engagement, and the adoption of advanced digital tools. As operators strive to match or exceed these new standards, the entire sector benefits from improved service quality and efficiency, making Canada a more attractive destination for international tourists. This competitive boost not only drives innovation but also ensures better pricing and value for consumers, enhancing the sustainability and attractiveness of Canada’s tourism industry.

Exit Plan

Mr. Seyed Mojtaba Mahdioun will serve as the Executive Director of the Canadian company for the first two years, after which he will return to his leadership role at the parent company. Following his tenure in Canada, a seasoned General Manager will take over the leadership of the subsidiary. In the months leading up to this transition,

Mr. Mahdioun will implement a structured exit strategy to ensure a smooth handover. This plan includes:

Identifying and Training the Successor: Mr. Mahdioun will spearhead the search for a suitable General Manager, followed by developing a customized training program. The chosen candidate will undergo mentorship and thorough training to ensure they are well-equipped to manage the subsidiary’s operations effectively.

Phased Transition of Responsibilities: Mr. Mahdioun will gradually transfer his responsibilities to the new General Manager, providing guidance and support. This phased approach allows the new leader to gain hands-on experience and a deep understanding of the subsidiary’s operational dynamics.

Strengthening the Management Team: Efforts will be made to build a strong leadership team consisting of key managers and technical experts to assist the General Manager, ensuring continuous and unified leadership within the subsidiary.

Operational Documentation: Mr. Mahdioun will compile essential operational processes and best practices into detailed documentation. This will serve as a critical resource for maintaining operational standards and efficiency under the new leadership.

Bolstering Stakeholder Relations: A strategic initiative will focus on enhancing relationships with key stakeholders, including clients, suppliers, and regulatory bodies. This will provide a solid foundation for the new General Manager, supporting the subsidiary’s stability and growth.

Monitoring Performance: During the transition period, Mr. Mahdioun will closely monitor performance and hold regular feedback sessions with the successor. This approach will address any challenges promptly and ensure the subsidiary stays on a successful path.

Post-Transition Strategy

After the transition, Mr. Seyed Mojtaba Mahdioun will take on a strategic advisory role from the parent company, providing crucial guidance to the General Manager of the Canadian subsidiary. His efforts will concentrate on imparting strategic insights, maintaining operational alignment, and advocating for best practices. This setup will ensure that the operations in Canada remain in sync with the parent company’s goals and vision, supporting the subsidiary’s continuous growth and innovation as part of the broader corporate strategy.